The quality-first insights engine for modern research teams.
One engine you run on your own terms, with quality built into every layer of your research, and tools that make it easy to be sophisticated.
Sourcing & field management
Insights & analysis
Our foundation
Research Services Excellence
Trusted by leading research teams
Our Products
End-to-end quality across the survey lifecycle
Six products that work on their own or together, with quality built into every layer. Start with one and connect the rest whenever you are ready.
Pre-Survey Fraud Prevention
Pre-survey fraud defense. 130+ signal digital fingerprinting, hyperactivity detection, and the industry's first no-fly fraud suppression list. Blocks bad actors before they touch your survey.
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In-Survey Data Cleaning
In-survey quality scoring. AI-powered evaluation of every response across open-ends, coherence, keystroke behavior, speed, and grid patterns. One score per respondent.
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Sample Sourcing
Central control over 20+ integrated panels. Set quality thresholds, panel blend caps, targeting, and budget from one platform. Fraud prevention on every complete.
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Research Platform
End-to-end research platform with quality at the core. Survey programming, fielding, fraud prevention, data cleaning, and analytics in a single workflow.
Learn moreResearch Services
Expert-managed data collection with an 81 lifetime NPS. Dedicated teams handle survey design, programming, sourcing, and cleaning so you focus on insights.
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Survey Programming
Expert survey programming for complex logic, quotas, and multi-language studies. Device-agnostic and built to spec, with the Rep Data quality stack built in.
Learn moreFlexibility
Do it yourself. Never by yourself.
Move fast on your own, or bring in expert support exactly when complexity and scale call for it.
Self-serve when you want speed
Independent researchers and lean teams run studies end to end with autonomy. Program, field, and analyze on your own timeline with quality controls already built in.
- Launch studies without waiting on a vendor queue
- Quality screening applied automatically
- Scale up or down project by project
Expert support when it counts
For complex, large-scale, or high-stakes work, dedicated teams step in to handle as much as you need, from methodology and programming to fielding and delivery.
- Dedicated teams who treat your research as their own
- Complex logic, quotas, and multi-market studies handled
- Hand off everything or just the hard parts
See What Rep Data Catches in Real Time
Our pre-survey fraud prevention and in-survey data cleaning scan every respondent before and during your survey. The feed below shows what that looks like.
With Rep Data
Coherence Score Check. Respondent selected "I have never heard of this brand" in Q5 unaided awareness, but wrote a detailed product review of that exact brand in Q11.
AI Check. Respondent's keystroke timing shows machine-precision 62ms intervals between every character. Human typing naturally varies between 80 and 200ms per keystroke.
Open-End Score Check. Respondent provided single-word non-answers in all 5 free-text fields, such as "good", "fine", "yes", "nothing", and "ok." No substantive information was provided in any open-end.
Coherence Score Check. Respondent said household income is "under $25,000" in Q2, but Q14 open-end mentions "my second vacation home in Aspen" and "upgrading the Tesla."
Validated human respondent.
AI Check. Respondent's responses use hallmark ChatGPT formatting with numbered bullet points, topic sentences, and unnaturally balanced pros-and-cons structure that no survey respondent would naturally produce.
Validated human respondent.
Second Shield Check. Respondent's source was flagged by the Second Shield AI model, which predicts a high probability of reversal based on historical reconciliation patterns. Source has been flagged for real-time suppression.
Validated human respondent.
Coherence Score Check. Respondent claimed to be "vegetarian for over 10 years" in Q3, but in Q17 gave a 9 out of 10 rating to "quality of local steakhouses" as a dining preference.
Coherence Score Check. Respondent selected age range 18-24 in the screener, but the open-end response in Q8 references "my grandchildren" and "planning for retirement next year."
Respondent on No-Fly List. Respondent's device and identity have been suppressed industry-wide after confirmed fraud across multiple unrelated client projects.
Without Rep Data
Rep Data by the Numbers
5B+
Survey attempts scanned and scored annually by pre-survey fraud prevention
102
Full-time employees supporting research clients worldwide
81
Lifetime NPS score from our research services group
10M
Completes delivered in 2025 across 50+ countries
Problems We Solve
Four forces working against your research
AI fraud, respondent inattention, slow workflows, and inconsistent service quality threaten every study. Here is how each one hurts your research, and how Rep Data solves it.
Agentic Fraud
The fastest-growing threat to research quality
Plausible but Fabricated
LLMs generate coherent responses that pass spelling checks, length filters, and relevance screening with ease.
Scale and Automation
Agentic bots complete entire surveys autonomously. One bad actor can generate hundreds of plausible completes per hour.
Respondent Inattention
Real people producing unreliable data
Engagement That Fades
Respondents start engaged and gradually disengage. Traditional quality checks miss this pattern.
Survey Fatigue at Scale
Respondents who have completed 50+ surveys today are going through the motions. Without cross-ecosystem visibility, this fatigue is invisible.
Slow Sample Operations
Manual workflows bottlenecking your timeline
Manual Bidding and Sourcing
RFQs, spreadsheets, email chains add days or weeks to every project before a single respondent enters your survey.
Fragmented Supplier Management
Supplier relationships live in emails and tribal knowledge. No centralized quality data. Every project starts from scratch.
Inconsistent Service Quality
Vendors you manage instead of partners you trust
Communication Gaps
No updates during fieldwork, no proactive flags. You are left guessing whether your project is on track until it is too late.
Revolving Door Teams
Different account managers every project. No institutional knowledge. You re-explain your needs every time.
Client Results
Trusted by leading research teams
“Speed and flexibility are key in our research projects. With [Rep Data], the building, fielding, and analysis can literally all be done in a matter of days, and the easy-to-understand charts can be accessed at the touch of a button.”
Joanne
Senior Project Director, TCC Global
“We trust that the data Rep Data is giving us is clean, real and representative. I even recommended their services to my previous employer.”
Ben Winston
Senior Director, ClearPath Strategies
“We did a couple of tests and the data was so much better that we were instantly sold. They're now our primary provider.”
Scott Rasmussen
Founder, RMG Research
Research on Research
Original studies on survey fraud and data quality
We study the industry so you can protect your data. Watch our latest findings from billions of survey attempts.
2025 State of Survey Fraud
What we have learned from 5B+ attempted responses
Survey Fraud Across 6 Sources
3,600 respondents from 6 sources put to the test
The Fraud Mirage
31% of 1,928 responses flagged as fraudulent
FAQ
Frequently asked questions
Quick answers about Rep Data's products, services, and how we protect your survey data quality.
Rep Data is a survey data quality company. We help research teams at Fortune 500 companies and leading agencies get clean, trustworthy data from online surveys. We do this through a combination of fraud prevention technology, in-survey quality scoring, and expert-managed data collection.
Most sample providers sell respondents. We sell quality. Every respondent that comes through Rep Data is screened by pre-survey fraud prevention before they enter your survey, scored by in-survey data cleaning during the survey, and reviewed by our team after. We catch 21-38% of traffic from even the most reputable panels as suspicious.
Our pre-survey fraud prevention is the tool that scans every respondent before they enter your survey, using 130+ signal digital fingerprinting, hyperactivity detection, and the industry's first no-fly fraud suppression list.
Our in-survey data cleaning is the platform that evaluates every response as it happens across multiple quality dimensions including open-ended answer quality, coherence, behavioral analytics like keystroke patterns, completion speed, and grid-question response patterns.
No. Our products work independently and together. Some clients only use pre-survey fraud prevention for pre-survey fraud screening. Others use in-survey data cleaning for in-survey quality scoring. Many use our research services team for full-service data collection. You can start with whatever solves your most pressing quality problem.
Reach out through our contact form or talk to our team directly. We will scope your needs, recommend the right combination of products and services, and get you set up. Our pre-survey fraud prevention can be integrated in minutes with a single redirect URL.