How to force almost any form to only accept business email addresses

In the magical land of B2B marketing, it’s significantly more valuable to capture business email addresses than personal ones.

There are multiple reasons for this:

  1. You gain insight into who your leads are
  2. You can easily validate the quality of leads generated
  3. You can do specific outreach to their business via retargeting, social, calls, etc.

You probably already know that.

Here’s how to do it

Anyways, assuming you have a web form on a page (even if it’s a form builder tool like Unbounce, Hubspot, Pardot, InfusionSoft, etc.) this will work in most cases. Simply paste the following javascript codes into the header of your page.

<script src=”//ajax.googleapis.com/ajax/libs/jquery/1.4.2/jquery.min.js” type=”text/javascript”></script>

<script>

$(document).ready(function(e){

$(‘#PUT-ID-OF-BUTTOM-THAT-GETS-CLICKED-HERE’).click(function(){

var email = $(‘#PUT-ID-OF-EMAIL-FIELD-HERE’).val();

var reg = /^([\w-\.]+@(?!gmail.com)(?!yahoo.com)(?!hotmail.com)(?!yahoo.co.in)(?!aol.com)(?!abc.com)(?!xyz.com)(?!pqr.com)(?!rediffmail.com)(?!live.com)(?!outlook.com)(?!me.com)(?!msn.com)(?!ymail.com)([\w-]+\.)+[\w-]{2,4})?$/;

if (reg.test(email)){

return 0;

}

else{

alert(‘Please Enter Business Email Address’);

return false;

}

});

});

</script>

A few things to note

The first script of the two above is actually just referencing a module that is required for the second one to function correctly.

In the second script, there are two highlighted, capitalized sections that require you to swap out the ID’s of your button and email field so that it functions correctly. If you’re not familiar with what those are, you can learn more about ID selectors here.

Also in the second script, you’ll see where personal email clients like “gmail” and “yahoo” are referenced. You can add more of those in there as needed.

Finally, if the script is working correctly, if you try and submit the form with one of the excluded personal email types, the browser should reject the form fill and reply with the message “We’re sorry, the form could not be submitted. Please try again.” to the user.

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Withdrawal 1,000’s of High-Quality Leads For Free From The Internet W/O Blog-Spamming

Internet marketers have been siphoning the life out of online communities for their own personal benefit for decades… It’s gotten worse. Most online communities are nothing but blogspam cesspools.

Marketers are “siphoning” leads, rather than “withdrawing” them…

When you withdrawal something, it’s implied that you must deposit something first. And you must deposit at least the equal amount that you intend to withdrawal. That’s what this is all about. You’re going to deposit large amounts of value into The Bank of The Social Internet… Then you will withdrawal marketing currency in the form of high-quality leads.

There’s 5 steps…

STEP 1: Find your hyper-active target communities

There’s a lot of power in knowing where your target audience lurks online. Sometimes it’s a specific website, sometimes it’s a forum, sometimes it’s a chat room or something else. The point is, you want to find the hyper-active spots where your audience is congregating and focus there. If you’re product is in a very specific niche, you may do best to google for forums in your specific niche and pick one that’s active. The ones that rank at the top of google organically are likely a good place to start since they’re obviously getting traffic.

You might land on:

  • Facebook Groups
  • Quora
  • Reddit
  • Pinterest
  • Deviant Art
  • LinkedIn Groups
  • Etc…

For instance, if you have a business that sells smart phone add-ons, search and find that niche on Quora… There’s a ton of places to try…

STEP 2: Find the popular spots in those communities

Now it’s time to find the popular spots… You’ve got to find the big mob of target leads. You’ve got to find that big party and you’ve got to blend in with them. There’s two ways to do this.

You can:

  1. Use a a low-cost traffic spying tool like SEMrush to tell you which pages have the most views per day and rank the highest organically.
  2. Figure it out the rough but free way by clicking around and getting a vibe for how traffic organically flows (Particularly if its not an index-able web page like a chat room).

Sticking with our example, on a less-structured site like Quora, you might not really find pillars like this, since it really is just a basic structured forum, in this case, skip this step.

STEP 3: Scour for unfulfilled questions

Okay, now that your on a virtual podium in front of your target audience, here’s what you should do… Help people by answering their questions! For instance, again, sticking with our example, my smartphone topic search gave me a highly relevant question on phone preferences with plenty of comments. It additionally has 72 people actively following this. So, not only will it rank high organically, but it will alert those 72 people when you answer it. That’s one of the benefits of Quora, but they all have little features you can find and take tactical advantage of. Your job on this virtual podium is to answer these questions perfectly. All eyes are on you now.

STEP 4: Take an immense amount of time and put in a ton of effort to answer the questions flawlessly

In most cases, the questions aren’t answered or at least not answered well. The best answers address the questions with in-depth personal proven experience on the topics and reference all sorts of facts and figures to support them. They’re also written in a very clear format that makes it easy to pull the highlights for anyone who might see it and not want to comb through a multiple paragraph answer to find the basics of the answer. These responses should be extremely thorough and well-thought and completely unbiased by what you’re selling.

NOTE: You could also theoretically find questions so relative to content you’ve already produced that you can use it in place of an answer with minor tweaks… But BE WARNED, consumers are savvy and if they figure out that you’re doing that they will not be as appreciative, and rightfully so since it’s not as genuine and custom of an answer.

Your answer needs to not only deliver in full the perfect response to the question, but should evoke a deep interest in talking with you further. This is critical… They must be intrigued! The reason for that is that you CANNOT click-bait people to your site. It’s simply not a sustainable strategy. You have to give your FULL answer up-front on the community site or you’ll be taken down.

You almost always be limited to a tiny, non-pushy link as your call-to-action… So, why would someone click through? Not because you withholding the finer details of your answer on your site, but rather because your answer was so good, that anyone who really benefited from it, would probably naturally benefit from whatever other content you have or products and services you sell.

STEP 5: Provide the proper CTA for the community (and sometimes get admins to bend the rules for you)

Okay, so here’s the tricky part. Many online communities have guidelines nowadays on what you can and cannot do in terms of redirecting traffic. Look for rules… For instance, one specific forum condemns “blog spam” yet allows for announcements of new blogs and the sharing of highly relevant URLs with content that can’t be easily inserted into the forum.

Many forums are restrictive, but if your answer was fantastic, delivered in full, and highly genuine, and you’re a good member of that community, you’ll in many cases be permitted by the admins of that community. Ideally, you’ll be able to post a small link to your site on something closely related to the answer you’d just provided.

But still, sometimes you’ll be told you cannot ever link to your own site… If that’s the case, think creatively or just ask the admins directly! For instance, did you have to create an account on this community to post? Maybe you could ask them to PM you. You could even call out to “anyone dealing with this” and ask them to PM you. Or maybe you can post to a third-party site that links directly to you.

Sometimes, even if you bend the guidelines, if your information is highly relevant, you’ll get a pass, and that pass could potentially be worth thousands of dollars if traffic depending on the amount of people that see your response and CTA.

Deposit regularly, withdrawal regularly.
The beauty of these type of strategy is that it enables you to combine these 3 things.

  • A limited marketing budget
  • High-quality leads
  • Consistency

For some, this is the only way to get a business off the ground. For others, it’s a great way to ensure a positive ROI if other traditional sources are falling them.

Whatever your case may be, you should consider opening a marketing account at The Bank of The Social Internet.

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[Reverse Engineered] How Morning Brew’s Newsletter Makes $200K Per Week

Last summer, I opted-in to an email newsletter called Morning Brew. It was a snappy business newsletter catered towards 25 year old’s. I could tell at the time they were a small group of young marketers, and they were using just about every trick in the book. They are blowing up. After just 4 years, they are:

  • Generating $200,000 per week
  • Running with almost no overhead
  • At over 1 Million subscribers to date
  • Currently expanding into 10+ verticals

I watched it all unfold, I’ve done a great deal of research, and now I’m spilling the beans on the reasons for their success.

Here’s How They Did It.

I’m about to list out every component of their success listed in the most logical order I could think of. Some of the components overlap, but I assure you that they each deserve to be called out and analyzed individually. Some of these you will easily recognize, others not so much, there’s truly something for everyone in this. Fell free to borrow any of these proven ideas and incorporate them into your marketing however you see fit!

1) Ultra-Lean Business Model

The idea of a lean business isn’t new, but it’s rare to find a business this lean. The entirety of the morning brew service is a daily email with short-format news highlights in a unique written tone. Their money is made with two specific ad placements that will be discussed in detail below on this page.

2) Single Product to Start

Since the entire business is just a single daily newsletter, that’s their only product. By keeping things this simple, it cuts out a lot of the maintenance and more or less busy work that keeps a lot of startups from getting anywhere. It should be noted that the now have plans to expand their product line by industry vertical, but only because they now have the money to safely reinvest.

3) Simple-as-Dirt Website

I’ve seen simple websites, but Morning Brew takes the cake. Their website is just a squeeze page and a thank you page. That’s it. No wasted time building out a full website on WordPress or maintaining an elaborate custom website.

4) A Single Marketing Funnel

As mentioned above, the website is just a squeeze page and a thank you page. Guess how much they are saving by not paying a team of digital marketers to constantly churn out new campaigns and optimize all of their funnels? A lot. Guess how much time they spend on this. A little.

5) Perfected Squeeze Page

If you’ve got one squeeze page to focus most of your CRO efforts on, that page will convert as high as 60% from icy traffic. Their page has all the elements dialed:

  • Simple, benefit-oriented headline
  • A great hero shot showcasing value
  • A great list of bullet benefits
  • A proven high-conversion template
  • A lack of navigation
  • A clean and provoking CTA
  • A powerful testimonial
  • No “urgency” (Millennial’s hate this $#!#)

6) Continued Attention Use

After opting in, many companies send leads to a thank you page. Morning Brew harnesses their new leads attention to, not up-sell, but encourage the word of mouth spreading of their newsletter. They do this using a combination of “initial opt-in excitement” and incentives, which will be discussed later on this page.

7) Hyper-Specific Messaging

In an interview, one of the Co-founders of Morning Brew revealed that they built an avatar or buyer persona or ideal buyer around an actual person. By doing this, they made the product hyper-relatable to anyone who was similar to this person, but repulsive to anyone else.

In 2019’s competitive landscape for attention, this is necessary to break through the noise and be heard by a dedicated group of like-minded people.

8) Clear Value Proposition

Headline: “Become Smarter in Just 5 Minutes.”

Sub-headline: “Join us and start your day with the latest news from Wall St. to Silicon Valley.”

There’s no way to misinterpret the value to be gained by joining their newsletter. If you want to be smart and “in the know” about key business happenings, you’ll join. Their single displayed testimonial is also worth highlighting here: “For the first time, I read news about business and didn’t fall into an unconscious daydream.”

It showcases the non-dull, won’t bore you with numbers angle of their newsletter. Not to mention, their hero shot is of a newsletter on an iPhone, and the newsletter illustrates that same tone.

9) Top-Quality Writing

There’s no doubt that the content in Morning Brew’s newsletter is incredibly well done. The news is thoroughly researched, deciphered and packed into a written format that feels more like a classic Nick at Night TV show than a news article.

10) Direct-Response Editing

Make no mistake, these Morning Brewer’s are from the school of direct response. They make sure you get drawn in, they make sure they hold your attention, they make sure their ads get seen, they make sure to get everything you want, and they make sure they get you to do everything they want… More on this from here down.

11) Bait and Switch Subject Lines

It’s reported that they maintain 45% open rate on their email list (although this is subject to how clean they keep it). You couldn’t say that they use clickbait for subject lines, but they ride the line on it. They know how effective it is to bait the open, but they know there audience would turn on them if they used straight clickbait. The middle ground is a bait and switch subject line, in which they peak your curiosity, get you to open the email, then lead with something else. They always make a point to answer what was addressed in the subject line, but it comes later, typically buried, in the email.

12) Format Disruption

In most email provider GUI’s, email senders have an icon or profile image that populates next to their name. In most cases, the image is cropped in the shape of a circle. When Morning Brew sends you an email, you’ll notice their icon is a vibrant branded logo (a coffee mug) with a transparent background. Against all the other circle shapes, the shape of a coffee mug is prominent in your email inbox.

13) Frequency Training

By sending an email every single business day (and some weekend days) without fail does something more than just provide Morning Brew with the opportunity to pump up their ad revenue…

It is a known fact in email marketing that if you establish a strong cadence from the start with your emails, customers will, more or less, expect your content at that strong frequency and be less irritated than had you suddenly ramped up. With approximately 250 emails sent in a single year, one can imagine the amount of ad revenue to be generated, even from just one engaged email subscriber.

14) Content Chunks

God forbid I say the content is snack-able. (Worst marketing jargon ever devised) But their content is broken out into chunks that are easy to consume as a reader. If one section bores you, it’s easy to move to the next. Each section is also prominently labeled so it’s easy to find which sections interest you the most.

15) In-House Native Ads

This is where Morning Brew really shines. They have ads, but they feel exactly like their editorial content… and no, it’s nothing like your stand advertorial-style ads that feel like they always end with a “gotcha.” That’s because they clearly mark the content as sponsored, and they actual write the ads for their advertisers in-house. In this way, they can ensure that the ads will never run a reader the wrong way, which goes a long way for elongating the lifetime of their subscribers.

16) Friction-less Sponsorship’s

Morning Brew also has sponsorship’s at the top of each email, a.k.a. “Brought to you by w/e.” Many times, marketers go overboard with this kind of stuff (like Mercedes Benz in Jurassic World). However, Morning Brew restricts advertisers to a single small logo at the top, which keeps it tolerable.

17) Sustainable Monetization

One of the hardest things to accommodate for in a start up (let alone any business) is cash flow. Often times, publisher-type business are forced to make ends meet by ramping up ad frequency. Do you know what happens when you ramp up ad frequency in your content? You generate higher returns in the short-term, at the expense of the longevity of your average customer lifetime value (which is infinitely more important. Morning Brew has never once sent an unwarranted batch of ads to its users in hopes of a short-term game, and that’s because they thought this through and accounted for it.

18) Cheap Channel Focus

Email is the cheapest channel that works. Yes messenger bots and SMS have high click rates, but those are channels which most feel are intrusive and spammy. Email is as cheap as you can go without crossing that line (if you’re careful).

19) Referral Incentives

You’re incentivized to refer friends on the thank you page just after opting in. Oh, and at the end of every email. That gives them dozens or hundreds of opportunities to get referrals out of their existing subscribers.

They incentive in three ways:

  1. General willingness to share
  2. Special Sunday newsletter access
  3. T-shirts, mugs, stickers, etc.

20) Culture of Statuses

Your progress in the referral program is tracked. Even better, the progress is shown in each email with a dynamic meter. This simple tactic gives off a feeling of status. Are you a die hard Morning Brewer, or are you not? This promotes sharing even more so than standalone incentives.

21) Humor, Done Correctly

You’ve probably seen a lot of attempts at humor in advertising throughout your life. Most of them leave prospects with a black face of boredom, or worse, leave them literally cringing at the ad and telling whoever around them how bad it was.

That’s because humor is hard, but Morning Brew does a pretty good job of it. You’ll notice after reading a newsletter or two from them that they weave a light-hearted, intellectual sense of humor throughout.

22) Subliminal Triggers

It’s no coincidence that the Morning Brew sends their newsletter around the same time that you’d be getting your first cup of Joe for the day. When you’re first sit at your desk with your coffee, open your email, and see a bunch of work emails, and one that’s called Morning Brew, which one are you going to read first?

That’s it!

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7 Actual Marketing Secrets From The Marketing Trenches (Not The Gurus)

Most marketing secrets are junk because they don’t come from the marketers that are in the trenches working in real companies… Here are 7 of my closely held marketing secrets from experience selling in real, hard markets  —  I’m talking about roof repair, lawyer tools, specialized hardware, food, custom skis, architectural design, gold IRAs, broadcasting equipment, cat toys, CBD oil, christian leadership groups, any pretty much anything else you can think of.

1) Build “Data-Driven” Marketing Intuition

In a world obsessed over data-driven marketing, the idea of using your intuition or relying on your “gut feeling” has become obsolete. I think that’s B.S. for this reason… Your past marketing experience is data that has become baked into your intuition and therefore is at least partially data-driven.

It logically follows that you can build your “marketing intuition” by experiencing the change in results from many a/b tests. But you don’t need to wait around for 30 years to naturally accumulate all that marketing experience, you can take a big shortcut.

If you google something along the lines of “top conversion rate optimization case studies” you’ll find sites like MarketingSherpa, WiderFunnel, ConversionXL with an endless supply of tests from people that have tested all kinds of things. Just be sure to make sure you’re looking at reputable sources that understand statistical relevance, otherwise you’ll be learning from bad data.

2) Your Company Doesn’t Need a Blog Just “Because”

“Well you gotta have a blog!” No, you don’t. Thousands of companies manage to grow without a blog, I’ve helped many companies in both B2C and B2B grow without a blog. According to Marketing Profs, there’s over 2 Million blog posts published every single day on average. If you want to compete in the blog-o-sphere, you’ve got to have a better reason than just “because”.

If you really do need to take the content route, you can create a few key pieces of phenomenal content (and remember, content isn’t just written content) and probably get better results from that than from 100 blog posts. Yes, you can re-purpose it across a blog in pieces, but that not something you need to do (or necessarily should do) just because you can. Before doing that, ask yourself if each of those content pieces are valuable enough on there own to solve a problem of a prospect, if not, then it’s probably not worth posting.

3) Be Careful On Proprietary Martech Platforms

The martech stack of tools is getting insane. People don’t want to use a hundred different tools for their marketing, and are therefore turning to tools like Hubspot. Yes, tools like Hubspot are great, but they can come with a big unwanted side effect. (I’ve got nothing against Hubspot specifically, they have a very nice software)

The problem is that once your valuable marketing data is formatted in less-than-logical ways to be stored in their proprietary platform, switching off of their platform to anything else gets harder and harder over time. This may end up with you being a slave to the martech vendor. It makes it more difficult to switch to tools that could benefit you, it leaves you subject to price increases, and it may often damage the value of your marketing data (which is super valuable).

4) The Fluffy, Artsy Side of Marketing Can Be Powerful

At the end of the quarter, marketing executives have one job. To prove ROI. That’s also the time when budgets are often adjusted. Things like audio/video production, graphic design, and UX can be easily put on the chopping block since their attribution to the bottom line is not as clear as activities such as ad buying.

However, the old saying is true and can be applied to marketing… “A picture is worth 1,000 words.” But what no one adds to that saying is that those words can be a shitty or those words can be monumental. For instance, most featured images for blog posts are god awful stock images that add no value other than there inherent ability to draw the eyes of prospective readers.

However, Netflix, on there website homepage, does something extraordinary. They moved away from lifestyle imagery on their homepage years ago, and from 2017–2019 they’ve had a beautiful background image, jam-packed with all of the amazing movie and show titles they know are most popular.

It helps them to convert more prospects into customers. I know this because they’ve left it that way and that’s one of the main purchase routes for new customers, plus this has been here while they’ve been growing by leaps and bounds. If you look in Wayback Machine, you can see them routinely update the content in the background to be the most popular and happening films and shows.

Unfortunately, in this example, I am making assumptions since I don’t have a Netflix marketing insider to verify that this background image is aiding conversions, but DigitalMarker literally copied that concept for their own homepage background… and they optimize every detail of their site regularly for conversions.

Besides, that’s just one random example. The point is multimedia can be more powerful than a highly convincing sales call or long-form piece of written content, and it only takes seconds to get your message across. That means you don’t have to retain the attention of your prospects while you make your sales pitch, it’s almost simultaneous.

5) The 7 Deadly Sins Are Great Selling Points

Full disclosure on this one, I didn’t make this one from my own experience, although I’ve verified that it works. Honestly, I can’t remember where I heard this originally. It’s some-what known, but it’s a controversial doozie that I wanted to have in this list. The seven deadly sins are as follows:

  1. Greed (Material wealth or gain)
  2. Gluttony (Wanting more than needed)
  3. Lust (Craving pleasure)
  4. Envy (Desiring another’s status)
  5. Pride (Self-glorifying)
  6. Sloth (Lazy, don’t want to work)
  7. Wrath (Unleashing anger)

We are all hard wired to enjoy these seven things… so it makes sense that these seven things would help people enjoy purchasing your products or services if there were a taste of them in your messaging. Each of these, depending on your product or service, can be flipped into a potential benefit or hook for your messaging

The only thing that some marketers dislike about this idea (aside from feeling somewhat unethical) is that it doesn’t include the concept of fear, loss aversion, or FOMO, which are also well-known purchase drivers.

6) Stay Malleable with Brand, Media, & More

If your company is sued over a brand name, if your company loses it’s domain name, or if your brand name is suddenly destroyed either via bad PR or via association to something with a similar name that gets way more popular or in some way makes your brand unappealing, can you change your brand name easily? Is it stuck on every asset in places where it’s hard to shuffle through and replace it?

If your predominant media channel (whether it’s Amazon, Facebook, Email, Direct Mail, Events) suddenly becomes substantially less effective or obsolete, is your pipeline safe? Is your traffic diversified like a stock portfolio? If google starts to favor AMP websites significantly more than regular HTML websites, can you change yours quickly enough to capitalize on the benefits?

7) If Content is King, Then Demo Is Overlord

There is nothing that will sell your product or service better than tangibly experiencing it. That’s why car dealerships offer test drives, that’s why free samples are handed out in front of restaurants, that’s why hardware is shipped free of cost, and that’s why SaaS companies have demos easily accessible on their sites.

Now, obviously, not every company can easily and affordably offer demos, but it’s worth trying. Worst case scenario, produce content that is as close to demo-like as possible. For instance, a virtual demo, or a video of real prospects doing a demo, or at least case studies that show very clear depictions of before and after prospects obtain the product or service.

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