Blog
Insights and Updates
Research on survey data quality, fraud trends, and best practices for enterprise research teams.
123 posts
Fraud detection is only as good as its ability to learn
We recently published a new article in Quirk’s exploring a challenge many research teams are confronting in real time. As fraud tactics continue to evolve, fraud prevention systems cannot rely on static rules and one-time checks alone.
Rep Data acquires OWL Solutions to strengthen survey build quality and fieldwork execution
Acquisition adds specialized survey programming expertise to help research teams reduce operational risk before fieldwork begins NEW ORLEANS -- May 27, 2026 -- Rep Data, the data quality leader for the market research industry, today announced the acquisition of OWL Solutions, a survey programming company known for managing complex survey builds and supporting fieldwork readiness
What IIEX North America 2026 revealed about research operations, AI and data quality
A couple of weeks ago, we wrapped up a great few days at Greenbook’s IIEX North America 2026 in DC. The conference topics this year focused heavily on the operational realities shaping research teams. Across the agenda, discussions centered on AI implementation, workflow integration, insight activation, respondent authenticity and the growing complexity of maintaining research
What Quirk’s London Revealed About the Future of Research
At this year’s Quirk’s London, one theme surfaced repeatedly across conversations, panels and workshops. Research teams are under growing pressure to move quickly, while still maintaining confidence in the decisions their work supports. AI-powered workflows, synthetic audiences, automated analysis and increasingly compressed timelines are reshaping how insights teams operate. But alongside the excitement around speed
From Data to Decisions, Maintaining Confidence in Modern Research
Research teams today are operating under a paradox. Organizations want faster answers and decision-making, yet they also expect greater confidence in the insights guiding those decisions. The industry has responded accordingly. Automation, AI-assisted workflows, agile platforms and scalable data collection have dramatically compressed timelines that once took weeks or months. What used to require multiple
Meet Rep Data at Learners Research Week 2026
Rep Data is heading to San Francisco for Learners Research Week, and we’re looking forward to connecting with the UX research community. Running May 11 through May 15, the event is expected to bring together more than 2,500 researchers, designers and product thinkers for a week of curated programming, hands-on learning and community events. Learners
Meet Rep Data at AAPOR 2026 in Los Angeles
We’re heading to the AAPOR (American Association for Public Opinion Research) conference in Los Angeles! And looking forward to the chance to connect with colleagues and friends, both familiar and new. This year’s conference is “An LA Love Story of Data, Innovation, and the Quest for Truth,” with a focus on connecting, rebuilding data trust,
Rep Data is ready for The Quirk’s Event London 2026
The Quirk’s Event in London is almost here, and Rep Data is showing up bigger than ever. We’re bringing a new end-to-end approach to market research and data quality to the show floor, one that now includes SightX’s consumer research platform and ReDem’s in-survey quality technology under one Rep roof. Connect at the show with
Why Fragmented Research Workflows Can Slow Down Modern Insights Teams
Research teams are being asked to move faster than ever, but the way many workflows are set up is doing the opposite. In a recent piece for Research World, Rep Data’s EVP of Growth Strategy, Dr. Julia Mittermayr, argues that the challenge is not a lack of tools, but the accumulation of them. Over time,
Data quality is now a shared responsibility across the research supply chain
Data quality in market research is no longer something that can be managed at a single point in the workflow. As the ecosystem has become more complex and more programmatic, the sources of risk have expanded and become harder to isolate. In a recent article for Greenbook, following his Greenbook CEO Series podcast interview with
Rep Data names Oscar Carlsson to board of directors to expand quality globally
Appointment brings deep ResTech and product innovation experience as company advances end-to-end research and data quality strategy and continues European expansion New Orleans -- 21 April 2026 -- Rep Data, the data quality leader for the market research industry, announced the appointment of Oscar Carlsson to its board of directors, strengthening the company’s strategic focus