Political Polling

<1%

Bad data rate

The challenge. Massive amounts of bad data from polls required extensive back-end cleaning, threatening fast-paced weekly reporting deadlines.

The result. Bad data dropped to less than 1%. Rep Data's fraud detection eliminated click farms, bots, and professional survey takers before they entered studies.

"We did a couple of tests with Rep Data and the data was so much better from a quality point of view, that we were instantly sold."

Scott Rasmussen, RMG Research

Research Consultancy

Fortune 50

Clients protected

The challenge. Needed automated fraud prevention for in-house data collection serving Fortune 50 clients, without manual data cleaning bottlenecks.

The result. Automated digital fingerprinting, professional survey taker blocking, and open-end fraud flagging saved countless manual hours on every project.

"Working with pre-survey fraud prevention makes it easy for us to confidently talk with clients about how seriously we take our data."

Kristen Kendall, Director, Quant Research Ops, Quadrant Strategies

Public Opinion Research

Voter-matched

Sample tied to voter files

The challenge. Previous providers delivered poor data quality, slow response times, and limited research modes for fast-paced political and technology research.

The result. Clean, voter-matched data delivered under tight deadlines. ClearPath expanded their relationship, moving additional client work to Rep Data.

"We trust that the data Rep Data is giving us is clean, real and representative."

Ben Winston, Senior Director, ClearPath Strategies

Digital Media

4,000+

Quality respondents delivered

The challenge. Publicly published research cited by millions demanded bulletproof data quality. Any error would damage the reputation of major editorial properties.

The result. 4,000+ nationally representative respondents delivered for a landmark anime study. Results were cited across major outlets and influenced Fortune 500 marketing strategies.

"Rep Data looks after our work like it's their own."

Edwin Wong, SVP Insights, Vox Media

Education & Assessment

24/7

Global support

The challenge. Needed highly specific English test takers in targeted regions across India, with zero tolerance for fraudulent participants or bots.

The result. High-quality dataset of 300+ verified test takers delivered with 24/7 support across global time zones, eliminating manual data filtering entirely.

"Their 24/7 help is invaluable, due to the global nature of our operation, and our fast turnaround requirements."

Adita Putrianti, Market Research, Pearson

Market Research & Analytics

25,000

Global completes in 8 weeks

The challenge. Industry-wide service decline made it impossible to find a data collection partner who would actively manage quality on large, complex global studies.

The result. 25,000 completes across 15 countries delivered in 8 weeks, including hard-to-reach sample in a developing market no other vendor could access.

"Rep Data provides a level of service that I haven't seen in a data collection firm for more than a decade."

Scott Riding, Managing Partner, Y2 Analytics

Automotive Research

70%

Less data removal

The challenge. Respondents claiming vehicle ownership they didn't have. Vendors weren't checking sources, leading to unreliable data and slow turnarounds.

The result. 60-70% less data removal than with previous vendors. Cleaner open-ended responses and more representative automotive audiences across studies.

"With Rep Data, data quality is much better. I'm providing data with more confidence and more accuracy."

Geoff Yeaton, Director, Research Design Specialists

Academic Research

60%+

Cost savings

The challenge. Student research projects needed flexible, cost-effective access to highly targeted respondents across diverse sectors on a university budget.

The result. 60%+ reduction in sampling costs. Data collection completed in days instead of weeks, enabling deeper student analysis and better final presentations.

"Sample sourcing allowed us to conduct research faster, more efficiently, and less expensively than we've ever done in the past."

Professor Stephen Kraus, University of San Francisco

Trade Association

20 hrs

To 6,000 responses

The challenge. No direct consumer channels to source respondents. Finding participants manually was expensive, slow, and resource-intensive.

The result. 6,000 targeted responses delivered in just 20 hours. Clean, statistically significant data for industry-wide consumer behavior insights.

"It was cheaper, faster, easier. Everything that was promised was delivered in a time frame that absolutely exceeded my expectations."

Kelly Davis, Director of Research, OIA

Management Consulting

Phone-verified

Niche B2B respondents

The challenge. Niche B2B audiences like point-of-sale software users and robotic process automation buyers were nearly impossible to find through consumer panels.

The result. Custom phone-verified recruitment delivered qualified niche B2B respondents quickly and within budget, even for seemingly impossible projects.

"Even with seemingly impossible projects their response is 'this is what we can do to make it happen.'"

Lynn Pellicano, Senior Market Research Manager, Simon-Kucher

Private Equity Consulting

2x

Projects year over year

The challenge. Investigating unique vertical markets during M&A due diligence required ultra-niche B2B sample under extreme deadline pressure.

The result. Now runs 100% of survey engagements through Rep Data, expecting to double projects year-over-year.

"Rep Data's recruiting process for sample is phenomenal, and they have, hands down, the best customer service I've come across."

John Ziegler, CEO, Acclaro Growth Partners

Media Research

30%

Return rate (from 7-8%)

The challenge. Complex video content research needed deeply engaged respondents who would watch 30-60 minutes of content and return for follow-up surveys.

The result. Respondent return rates jumped from 7-8% to 30%. Higher quality, deeply engaged respondents for long-form content research.

"Not only have those expectations been met, they've been exceeded."

Steve Mushkin, Founder, Latitude

Sports Analytics

24-48 hrs

Project turnaround (from 10 days)

The challenge. Low-quality panel data produced nonsensical results that couldn't be defended. Hard-to-reach segments like young male eSports enthusiasts went unfilled.

The result. Projects that took 10 days now completed in 24-48 hours. Defensible, accurate data from 15-20 concurrent custom projects.

"I don't have to question what I'm getting back. I'm confident that project results are based on quality data."

Ken Barberio, Director of Research, Nielsen Sports

Brand Strategy

Flying colors

On every quality check

The challenge. Mid-field discovery that respondent pools didn't meet requirements forced sub-optimal data and eroded client trust in brand research.

The result. Respondents passed quality checks with flying colors. Niche healthcare and financial executive audiences delivered with confidence.

"Working with Rep Data gives us greater certainty and peace of mind that we will be able to deliver what we promised."

Brian Rafferty, Global Director, Siegel+Gale

Content Marketing Research

Less

Post-project data scrubbing

The challenge. Highly specialized B2B marketer audiences were difficult to find, and non-qualified respondents kept slipping through, reducing data quality.

The result. Pre-launch screening and in-survey quality checks delivered higher quality data with less post-project scrubbing.

"Rep Data understands the whole marketplace with knowledge surrounding all the different panels available."

Michele Linn, Co-Founder, Mantis Research

Brand Strategy Agency

Primary

Sample provider chosen

The challenge. Sample vendors lacked the project management expertise for granular click-balancing, forcing last-minute scrambles and inflated costs.

The result. End-to-end efficiencies at every stage. Transparent feasibility, proactive monitoring, and a single point of contact from start to finish.

"Working with Rep Data is just so much more efficient for our team."

Jenny Zaragoza, Senior Project Manager, The Sound

Panel Technology

5%

Waste eliminated

The challenge. No way to prevent respondents from taking the same survey twice across multiple providers, causing waste and bad respondent experiences.

The result. 5% reduction in transactional waste across millions of surveys. Respondents no longer inadvertently repeat surveys, improving panel health and engagement.

Media Analytics

Dozens

Geographies managed at once

The challenge. Complex polling projects across dozens of geographies needed granular quota control and fast turnarounds for entertainment, politics, and consumer research.

The result. Hard-to-reach audiences delivered faster than any previous platform. Far less data cleaning required, with high granular control over sample balancing.

Strategic Intelligence

5,000+

Respondents per study

The challenge. Needed to run studies with 5,000+ respondents cost-effectively while maintaining quality standards far higher than industry norms.

The result. Dramatic research cost reduction while consistently filling large quotas and hard-to-reach audiences with minimal unusable data.

Sports & Entertainment Consulting

0

Missed deadlines

The challenge. DMA-specific sports research required precise click-balancing under event-driven hard deadlines with no room for error.

The result. Proactive field monitoring and real-time click balancing ensure quality, on-time outcomes for fast-paced sports business research.

Academic Research

Peer-reviewed

Publication-ready quality

The challenge. Ground-breaking academic research targeting niche B2B audiences like global sales managers required data quality that could withstand peer review.

The result. Trustworthy, publication-ready data for dissertations, peer-reviewed articles, and grant applications from niche B2B audiences.

The challenge. Respondent duplication across multiple providers wasted clicks, hurt conversion rates, and degraded panel health for 10M+ respondents.

The result. 8.5 million wasted clicks eliminated, driving multiple millions of dollars in additional revenue and a 1.2% conversion rate boost across the entire network.

The challenge. Throwing away 30-50% of survey completes due to bots, disengaged respondents, and unqualified panelists. CPIs were inflated by failed incidence rates.

The result. Response rejection rates dropped from 40%+ to just 2% using custom B2B recruitment that verified every respondent by phone.

The challenge. Quality decline in the sample ecosystem led to high volumes of discarded data and extended cleaning cycles across 100+ annual projects.

The result. 30-50% decrease in discarded data compared to other providers. Cut data cleaning time in half across 100+ projects each year.

The challenge. Graduate research courses needed professional-grade panel access that integrated with Qualtrics and fit academic timelines and budgets.

The result. 67 students successfully completed projects using sample sourcing. Seamless Qualtrics integration with strong data quality across two cohorts.

The challenge. Projects took too long to field, costs were high, and poor project management from vendors caused delayed results and high frustration.

The result. 15-20% savings in hard costs. Projects submitted Friday launched by Monday. 100% reduction in frustration through better project management.

The challenge. Rapid post-election polls needed hard-to-reach demographics like minority groups and 65+ filled first, not last, under extreme time pressure.

The result. Difficult quota cells filled early in fieldwork, eliminating end-of-field pressure and ensuring representative, uncompromised data.