For the first time in market research, pre-survey and in-survey controls come together to comprehensively address AI-assisted fraud and other quality risks.
NEW ORLEANS, LA - February 10, 2026 - Rep Data, a leading provider of full-service market research and data quality solutions, today announced the acquisition of In-Survey Data Cleaning, the top in-survey data quality solution. This new partnership brings together the leading pre-survey fraud prevention of Rep Data’s Pre-Survey Fraud Prevention with In-Survey Data Cleaning’s real-time, in-survey response evaluation. Both solutions are designed to detect and block bots, AI-assisted survey takers and other high-risk behavior, and will work together to create an end-to-end approach to data quality that addresses risks before and during fieldwork.
This acquisition comes at a critical time as AI survey fraud, inattentiveness and low-quality responses pose growing risks to research validity. Rep Data’s combined technology provides a comprehensive quality assurance framework that addresses data integrity at every stage of the survey process from sourcing sample within Sample Sourcing all the way to pre-survey screening, fraud prevention, real-time in-survey detection and cleanup.
“Researchers are tired of excessive data cleaning and reconciliation," said Patrick Stokes, CEO of Rep Data. “By joining the top pre-survey and in-survey quality solutions, we’re eliminating the majority quality issues before they pollute analysis and decisions. This is the first time that this level of data quality control has been possible in market research."
In-Survey Data Cleaning’s AI-driven scoring models assess behavioral analytics, open-ended response quality, timing patterns, coherence and duplicate behavior, producing transparent scores that support real-time data cleaning and reduce the need for downstream manual data cleaning.
“Today’s market research requires quality controls that work together, not in isolation,” said Florian Kögl, Founder and CEO of In-Survey Data Cleaning. “By bringing In-Survey Data Cleaning’s in-survey intelligence together with Pre-Survey Fraud Prevention’s pre-survey fraud prevention at Rep Data, we’re giving researchers a practical way to protect data quality throughout the survey lifecycle.”
Strategic benefits of the combined offering
- Pre-survey fraud prevention. Rep Data’s Pre-Survey Fraud Prevention blocks bots, professional respondents, duplication and other high-risk traffic before surveys begin.
- In-survey quality control. In-Survey Data Cleaning applies AI-powered scoring and automated cleanup while surveys are in field, improving data integrity as responses are collected.
- Reduced manual remediation. Integrated quality controls significantly cut post-field data cleaning and review time.
- Greater confidence in research outcomes. A consistent, multi-layered approach to quality supports stronger data integrity, faster timelines and increased trust with stakeholders.
This acquisition strengthens Rep Data’s ability to support research teams with a complete, defensible approach to data quality that combines advanced technology with experienced researchers and data quality specialists to help organizations make decisions with greater confidence.
Apart from bundled offerings that combine pre- and in-survey data quality solutions, In-Survey Data Cleaning will continue to be offered as a standalone solution and will not become exclusive to Rep Data customers.